Saturday, May 11, 2013

Transformative Change …create something you love and share it with the world.


Recently we were fortunate enough to be part of an “Instruments of Change” event where volunteers played “Teach the world to sing” on 200 bottles of SIP.  This organisation uses music to help people transform their lives and it was an honor to be recognised as a company which is driving transformative change in the Beverage Industry.

I didn’t create SIP as a vehicle for wealth, but more as a vehicle for health, to lead the industry towards healthier beverage options. We communicate to consumers and the industry that you don’t need almost a ¼ cup of sugar in a 12oz bottle to be satisfied.  In North America, many beverages are candy  bars, and their consumption is driving an epidemic of Diabetes and Obesity. It’s time for change and we’re proud to be driving it.

It’s not just about sugar. Our mineral based water and healthy, herbal flavors add to the innovative appeal and we don’t think you can offer a modern beverage today without recycled, non-leaching glass bottles and some very strong support for the community.

Equally rewarding is our work with Universities, Charities, Entrepreneurs, and Fitness groups who all share similar goals to “create something you love and share it with the world.” 



Inspiring others to pursue their dreams is truly what fuels our growth and determination.

We encourage you to read those “Nutrition Facts” labels and choose beverages that are low in natural sugar, preferably less than 10 grams sugar per 12 ounces of drink. (Center for Science in the Public Interest)
Good health and happiness,
Jennifer Martin, Chief Soda Officer

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